Welcome to the MOSHI universe, where less is more and each day is a chance to hit refresh – or as we like to put it, this is our reboot, MOSHI 2.0 (because let’s face it, 2.0 always sounds way cooler than version 1.0).

MOSHI’s tale began back in 2010 with a wild idea: shake up the skincare scene with something bold and downright different. Once the light bulb switched on, we set out to find a partner who could spin our “Less is More” mantra into a brand ethos. Luckily, we stumbled upon an epic crew at the Estonian Academy of Arts, each one ready to push boundaries and think outside the box. Together, we birthed the sleek and savvy MOSHI, not just a brand but a manifesto for minimalist beauty and unapologetic self-expression.

Fast forward to 2025 – life threw a curveball or two. We’ve survived more than our fair share of arguments, disagreements, and personal dramas. There were times when our darling brand took a backseat – maybe even twice, but who counts – until it found its way back, thanks to our die-hard fans who kept the faith and spread the MOSHI love worldwide. They’ve been our North Star, guiding us through the maze, whether in the heart of Estonia or on the global stage.

Welcome to the MOSHI tribe!